Business Plan: How I’m going to Influence Influencers and Make a Fortune!

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I saw a newspaper headline, “Turn Your Hobby into Money.”

“I’m going back to work,” I told my wife. “At what?” she asked. “I am going to turn a hobby into a money-making machine. I will be a social media influencer. It’s easy money. Last year Kylie Jenner averaged $2,386,000 per post,” I answered.

“Who are you going to influence?”

“My plan is to influence influencees. Most aspiring social media influencers don’t understand this business. They try to influence everyone, and then find the world is full of influence resisters. I’m smarter. I will influence only proven influencees. Efficiency will be the key to my success.”

“No matter how efficient you are, how can you compete with Kylie Jenner as an
influencer?” my wife asked.

“Because I can beat Kylie on price. Kylie and her clan have never faced stiff price
competition. Kim Kardashian makes $2,176,000 per post, Khloé is $1,866,000, Kendall
Jenner is $1,758,000, and Kourtney $1,343,000. They are bunched near the same price
point. They are ripe for disruption. My price will be $119 per post, 99.995% less expensive than Kylie and Kim. And I write better than either.

“Price competition is why capitalism works. When a product is overpriced, the entrepreneur cuts the price and gets the business.”

“If that is true, why do prices keep going up?” my wife slyly asked.

“Often, that is due to monopolies and oligopolies. Fortunately, monopolies and oligopolies are illegal in America, except under rare and extraordinary circumstances. You then ask, ‘What are rare and extraordinary circumstances?’ A corporation writing large checks to political campaigns.”

“I get it,” my wife said. “The Kardashians are in for a rude shock when they learn that I have underpriced them.”

“Didn’t you try to underprice Hillary Clinton on speeches for Goldman Sachs in 2015?
She was paid $1,605,000 for three speeches. You offered Goldman four speeches for
$99.95 each. How did that turn out?”

“Unfair question! How was I to know that Goldman wasn’t buying speeches? I later
learned that Goldman was paying for political access if Hillary was elected President. In
fact, Hillary did not make speeches. She supplied only brief Q and A sessions for $1.6
million. Then she lost the election after spending $50 million for ads asserting Donald Trump was Donald Trump, while Donald Trump spent $30 million for ads proclaiming the
same thing. Goldman paid $1,605,000 for worthless political access. They could have paid me $99.95 for the same result.”

Steve Clifford
Steve Clifford
Steve Clifford, the former CEO of KING Broadcasting, has written humor for Crosscut.com and the Huffington Post. He is the author of "The CEO Pay Machine."

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